This is my 호 Korean traditional coming-of-age cultural experience program

Identity Experience Program
Through Korean Culture

DUDA KOREAN is a brand that reimagines traditional Korean culture for modern life.
Inspired by Korea's coming-of-age rituals, the "This is my 호(ho)" program invites participants to create a personal ho, a name that expresses who they are, through hands-on cultural experiences.

Through "This is my 호(ho)", we offer a cultural ritual where anyone can discover themselves within tradition and celebrate personal identity and growth.

Why "This is my 호"?

What kind of program is This is my Ho

What kind of program is it?

It's a small life ceremony for quiet self-reflection, combining Korean traditional sensibilities with modern identity work. Rather than reenacting tradition, it offers an easy, contemporary way to experience Korean culture.

What is a Ho - Korean traditional pen name

What is a "호"?

A "호"(號, ho) is a traditional Korean pen name that expresses one's character or values. Today, it can be understood as a personal nickname or persona that represents you.

Program activities and cultural experience

What Do We Do in the Program?

Participants select words that reflect their values, choose a personal 호, and share this new identity with the group. It lets international participants move from simply seeing Korean culture to personally living it.

Cultural issues and solutions infographic

  1. 1

    Disappearance of Tradition

    Gwanrye (冠禮) is a traditional ritual that has disappeared from daily life in Korea. Today's younger generation rarely experiences the true meaning of a traditional coming-of-age ceremony.

  2. 2

    Self-Awareness Experience

    At a time to reflect on identity and life direction, opportunities for self-reflection are limited. Creating one's own ho becomes a meaningful act of self-awareness.

  3. 3

    Cultural Content for Foreigner

    Beyond hanbok, food, and performances, this program offers a deeper, participatory form of Korean tradition.

  4. 4

    Cultural & Social Value

    Experiencing tradition firsthand helps activate local cultural assets, strengthen regional identity, and create content with social value.

Cultural experience statistics
Youth identity education status
Foreign cultural content demand

The Meaning and Process of the Traditional Coming-of-Age Ritual

The coming-of-age ritual, practiced from the Goryeo to Joseon era, marked a public transition into adulthood, recognized by the community and accompanied by new social responsibility.



Traditional coming-of-age ceremony procedures Traditional coming-of-age ceremony procedures

Our Direction From "Learning" to "Living Culture"



Virtuous cycle


Virtuous cycle
Direction - Cultural content development
Direction - Cultural distribution platform
Direction - Cultural branding

Our Customers

  • Customer type - Foreigners and tourists

The Journey of DUDA KOREAN

Awards

2024. 10. Grand Prize from Gyeonggi Social Economy Center Grand Prize, Gyeonggi Social Economy Center
2024. 11. Grand Prize from Ministry of Culture Sports and Tourism Grand Prize, Ministry of Culture, Sports and Tourism (Tourism Category)
2024. 12. Excellence Award from Korea Craft and Design Foundation Excellence Award, Korea Craft & Design Foundation (Traditional Culture)

Patents & Copyrights

2025. 07. Brand character copyright registration 3 registered brand character copyrights
2024. 11. Taiwan trademark registration Trademark registered with the Taiwan Intellectual Property Office

Program Experience & Operations

  • This is my Ho program case 1
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  • This is my Ho program case 3
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  • This is my Ho program case 5
  • This is my Ho program case 6
  • This is my Ho program case 7
  • This is my Ho program case 8

Leave us your questions. Program applications, partnerships, and sponsorship inquiries are welcome.