Identity Experience Program
Through Korean Culture

DUDA KOREAN is a brand that reimagines traditional Korean culture for modern life.
Inspired by Korea’s coming-of-age rituals, the “This is my 호(ho)” program invites participants to create a personal ho, a name that expresses who they are, through hands-on cultural experiences.

Through “This is my 호(ho)”, we offer a cultural ritual where anyone can discover themselves within tradition and celebrate personal identity and growth.

Why “This is my 호”?

What kind of program is it?

It’s a small life ceremony for quiet self-reflection, combining Korean traditional sensibilities with modern identity work. Rather than reenacting tradition, it offers an easy, contemporary way to experience Korean culture.

What is a “호”?

A “호”(號, ho) is a traditional Korean pen name that expresses one’s character or values. Today, it can be understood as a personal nickname or persona that represents you.

What Do We Do in the Program?

Participants select words that reflect their values, choose a personal 호, and share this new identity with the group. It lets international participants move from simply seeing Korean culture to personally living it.

1
Disappearance of Tradition

Gwanrye (冠禮) is a traditional ritual that has disappeared from daily life in Korea. Today’s younger generation rarely experiences the true meaning of a traditional coming-of-age ceremony.
2
Self-Awareness Experience

At a time to reflect on identity and life direction, opportunities for self-reflection are limited. Creating one’s own ho becomes a meaningful act of self-awareness.
3
Cultural Content for Foreigner

Beyond hanbok, food, and performances, this program offers a deeper, participatory form of Korean tradition.
4
Cultural & Social Value

Experiencing tradition firsthand helps activate local cultural assets, strengthen regional identity, and create content with social value.

The Meaning and Process of the Traditional Coming-of-Age Ritual

The coming-of-age ritual, practiced from the Goryeo to Joseon era, marked a public transition into adulthood, recognized by the community and accompanied by new social responsibility.

Our Direction From “Learning” to “Living Culture”

Virtuous cycle

Our Customers

The Journey of DUDA KOREAN

Awards

2024. 10.		Grand Prize, Gyeonggi Social Economy Center
2024. 11.		Grand Prize, Ministry of Culture, Sports and Tourism (Tourism Category)
2024. 12.		Excellence Award, Korea Craft & Design Foundation (Traditional Culture)